Anglian Learning Unveils Rebranding of its Sports and Leisure Centre offer
We are pleased to announce the renaming of our sport, fitness and leisure centres under a new brand, Anglian Leisure.
Aimed at uniting facilities across our Trust, this new overarching brand will help bring the six individual centres together. This will allow for greater accessibility, a better online presence and improved facilities on offer to staff, pupils and the wider community.
The first centres to be renamed will become Anglian Leisure Bottisham, Anglian Leisure Linton, Anglian Leisure Netherhall and Anglian Leisure Sawston. Anglian Leisure Joyce Frankland and Bassingbourn are expected to follow soon.
This will help provide a clear link to the Trust and how they play an important role at the heart of its communities to ensure all leisure centres are inclusive, affordable and varied.
Jonathan Culpin, CEO of Anglian Learning, said: “With the difficulties Covid-19 has presented over the last two years, we wanted to ensure that the health and wellbeing of our local communities remained a priority. It has always been our vision to make recreation and leisure opportunities accessible for not just pupils, but to a wide range of different people that might not always take advantage of these facilities in city centres or through private, commercial operators.
“With the rebranding to Anglian Leisure, we have taken the time to invest in the development of our leisure centres so that they can continue to deliver a high-quality service. The centres will have a better online presence, more flexible class times and an online booking system to help improve user experience, with every membership fee being invested back into the schools, providing better opportunities for pupils and the community in the future.”
The rebranding comes after recent survey findings submitted by parents, members of staff, the local community, pupils, and sports centre members across a range of schools, found that 70 per cent of respondents felt that creating a single brand for booking all school facilities would help to improve Anglian Learning’s offer.
Community-use of school facilities is an important and vital source of additional funding for schools and this income can be reinvested to create further opportunities and learning experiences for our pupils and the communities the schools serve, making this a mutually beneficial partnership for all.
Michelle Wilson, Anglian Learning’s Sports Centre Development Manager, added: “We hope our new facilities become a dedicated place for young people and the wider community to enjoy the wellbeing and mental health benefits physical activity has to offer and look forward to seeing the community become fitter, healthier and happier as a result.”
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Michelle Wilson, Trust Sports Centre Development Manager
Photographs of our Anglian Leisure sport facilities and some of the Anglian Leisure staff in their new uniform.